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The email establishes credibility by suggesting the formulas are based on hours of research

A blog newsletter is an email to notify subscribers you've published a new blog post. The task of this email is to entice people to click through: Promise how a blog post will help achieve their aims, transform their lives or solve a problem. Arouse curiosity so people want to find out more.

The email starts with two questions based on the consistency principle: when people nod yes to your questions, they’re more likely to follow your suggestion to click through to read more

Define the key benefit your readers are looking for—saving time, making more money, taking away pain and hassle, avoiding mistakes or becoming happier are all important benefits that apply to most niches.

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Remind readers of the benefit in the call to action

Start your email with two questions to which every email recipient will reply yes (without even thinking about it); questions that require thinking or might get a no don’t work


The PS gives readers an extra nudge to click through by promising a variety of examples (and perhaps some readers are even curious to find out what my favorite fiction book is Pellentesque habitant morbi istique senectus et netus et malesuada fames ac turpis egestas. Ut non enim eleifend felis pretium feugiat. Vivamus quis mi. Phasellus a est. Phasellus magna. In hac habitasse platea dictumst. Curabitur at lacus ac velit ornare lobortis. Curabitur a felis in nunc fringilla tristique.

Quisque malesuada placerat nisl. Nam ipsum risus rutrum vitae, vestibulum eu molestie vellacus. Sedugue ipsum, egestas nec, vestibulum etmalesuada adipiscing, dui. Vestibulum facilisis purus nec pulvinar iaculis Phasellus tempus. Proin viverra ligula sit amet ultrices semper ligula arcu tristique sapien a accumsan nisi mauris ac eros. Fusce neque. Suspendisse faucibus nunc et pellentesque egestas lacus ante convallis tellus vitae iaculis lacus elit id tortor. Vivamus aliquet elit ac nisl.

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